What do successful supermarket chains, fast food restaurant franchises, and chain hotels have in common?
Each one has a winning multiunit leader (MUL): a manager who provides leadership to multiple units within a larger organization or brand. While the head of each individual store, restaurant, or hotel handles its day-to-day management, a multiunit leader is responsible for aligning all units around the brand’s high-level vision and ensuring the organization’s strategy is implemented accurately. Ultimately, it’s the MUL’s responsibility to deliver a good customer experience that strengthens the brand and increases revenue.
If you don’t lead multiple units but you do manage a lot of employees, it can be useful to take a page from a multiunit leader’s playbook to take your management skills to the next level. Keep the following tips in mind:
By taking a closer look at how you interact with your team and keeping the above pointers in mind, you’ll be able to achieve a leadership style that instills better brand awareness amongst all of your employees. And when team members take ownership of the customer experience, you can rest assured your company’s bottom line will strengthen as well.
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